Super Crunchers – Ayres (2007) – 1/2

With the Triumph of Numbers, I read and wrote about the power of using numbers, and how the observation of empirical regularities led to the basic knowledge on how to use such numbers. Already in the triumph of numbers, it was indicated how valuable (numerical) data were regarded to be, for instance by the recollection how the first censuses were regarded as state secrets, because the information could be used to make assertions about the military strength of (rival) nations.

Unfortunately, I.B. Cohen’s Triumph of Numbers ended quite abruptly with a description of Florence Nightingale. It felt unfinished. But the use of numbers has evolved since, and quite substantially so.

How much our use of numerical data has evolved, and to what extent is has invaded our daily lives (without many of us knowing it!), is convincingly described by Ian Ayers, in his magnificent book ‘Super Crunchers’ (2007).

Companies know more and more (and more!) about you: you buy products online, you speak with the customer relations department (with a person behind a computer), you gain discounts with customer cards, and of course you are careful to make sure you receive you frequent flyer miles. Right? If not, you may have bought it all using a credit card, the transactions of which are stored anyway. … Continue Reading